C2C Sports and Diamond Valley Basketball Association Announce 3-Year R– Coast 2 Coast Sports Australia

C2C Sports and Diamond Valley Basketball Association Announce 3-Year Renewal of Strategic Partnership

  • by Jane Victoria
C2C Sports and Diamond Valley Basketball Association Announce 3-Year Renewal of Strategic Partnership

June 26, 2025– C2C Sports is proud to announce the renewal of its long-standing exclusive partnership with the Diamond Valley Basketball Association (DVBA). The continued collaboration will see the exciting launch of a new technical manufacturing style enhancing design for the 2025/26 season.

As part of the renewed agreement, C2C Sports will continue as the exclusive apparel and merchandise partner for DVBA, providing high-performance custom team wear and fan merchandise including 50 year anniversary range for the DV Eagles community.

“At C2C basketball is our life and always will be. DVBA is truly one of Australia's best and biggest basketball associations and C2C takes the heavy lifting out of uniforms and merchandise, so DVBA can focus on the court, for another 50 years.

C2C is changing the uniform game, one team at a time, online and anytime.” said Ben Davidson, Managing Director of C2C Sports.

The newly developed uniforms are C2C's highest performing gear ever and will pay homage to the association’s heritage while embracing a modern aesthetic. Incorporating advanced fabric technology and athlete-informed design, the new kits are crafted to enhance comfort, mobility, and team pride.

We’re thrilled to be renewing our exclusive apparel partnership with C2C for another three years. Their quality, service, and the genuine people behind the brand make them a perfect fit for DVBA. We’re excited to continue building on this great relationship—and even more excited to unveil our new uniform designs very soon.” said Patrick Di Lizio, General Manager of DVBA.

The updated designs will be rolled out in the 2025/26 season, with merchandise available through C2C’s online store and DVBA channels. Adding to the excitement, DVBA’s upcoming 50th anniversary in 2026 will be marked with a special range of commemorative merchandise as part of the ongoing partnership discussions.

This partnership extension underscores the shared vision between C2C Sports and DVBA to elevate the athlete experience, build strong community ties, and support basketball growth across all levels.

About C2C Sport  

Coast 2 Coast Sports, aka C2C is an Australian-owned sportswear company specializing in high-performance team wear and on trend merchandise for sporting organizations, clubs, and teams globally since 1988.

Unstoppable is our mantra and we take the heavy lifting out of uniforms and merchandise so your on court game thrives. C2C's on field uniform performance and ecommerce ability is game-changing for our partners.

www.c2csport.com.au 

About Diamond Valley Basketball Association  

DVBA is one of Victoria’s largest and most respected basketball associations, home to the Diamond Valley Eagles and over 350 domestic teams. DVBA is dedicated to the development of players, coaches, and referees across all age groups and skill levels.

www.dvbasketball.com.au

 


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